Business Leaders’ Family 2.0

Never let a good crisis go to waste – Winston Churchill

We are in a crisis.

This is the greatest business opportunity of our times.

Are you looking to make the most out of it? Or just hoping to survive and wishing things went back to “normal”?

Where we individually emerge out of this storm will be determined by who we surround ourselves with.

Most of our society is looking for safety and security. And then there’s this tiny minority of business leaders who are already reinventing their businesses and shaping the new world.

Who are you spending your time, attention and energy with?

The BLF 2.0 is a community for those ambitious entrepreneurs. A place to connect with, support and push one another to realise their full potential.

Does it resonate? Become one of the founding members.

How important is word of mouth for your business? What percentage of revenue do you get from it? How do you grow this channel?

If things get any worse than they are now, who will catch you? Who is your support net? How will they know you need help? Will they understand you and be able to help?

Who is helping you reinvent your business? Who are you bouncing your ideas by? And when things don’t go as planned, how do you know why?

How do you discover your blind spots? The things you don’t know you don’t know?

Who challenges you to think and act bigger? Who pushes you when you don’t feel like it and when you need to stretch outside your comfort zone?

What is Business Leaders’ Family?

If you want to go fast, go alone. If you want to go far, go together… – African Proverb

The problems BLF addresses:

  1. Feeling alone (often people around us don’t really get us – our employees, our family members, our employed friends and sometimes even our business partners; also when we feel low it’s not easy to bring ourselves up on our own)
  2. Networking is broken (network is your net worth but when it comes to the calibre of people, traditional networking is hit and miss at best and many approach it as a pitching practice)
  3. Turning connections into business opportunities is difficult (especially for natural givers – we are shy to ask)
  4. Too much information and advice / too little time (we don’t need more information, we need to know what truly works for people like us and help with implementing it)
  5. Lack of healthy challenge and accountability (are you thinking big enough? are you getting the important things done?)

“…If you want to go fast AND far join the Business Leaders’ Family” – Martin Zeman

What You’ll Gain from Joining BLF


  • 1x per month / 1 hour per session
  • Intimate setting 5-20 entrepreneurs, no pitching, no preaching, no big egos
  • Breakout rooms with people most relevant for you
  • Structured guided sessions focused on your wins, lessons learned and challenges
  • Opportunity to tap into the members’ connections and get help with your primary challenge

Q&A with an expert:

  • 30 minutes session with a top expert advising you (as a VIP member) on your top challenge at hand
  • 30 minutes Q&A for all the VIP members


  • Expand your circle of relevant people who Know, Like and Trust You
  • Influence the direction in which the BLF will grow (what profile of people do you want to meet?)

Online community:

  • Access to the community between the gatherings (whenever you have a question or have something valuable to share)
  • Whatsapp group
  • Regular prompts to share your questions, insights and challenges


  • Lists, checklists, 1-pagers on the main topics (cashflow, sales & marketing, managing people, …)


  • A group of 3-6 entrepreneurs of your choosing
  • Regular 1x a month meetings (2 hours)
  • Challenge
  • Accountability (at meetings + nudges in between)
  • Mastermind Whatsapp group


  • 1x a month 1 hour session with Martin to review your business objectives and brainstorm your top challenges (like mini-board meetings with a chairman)
  • Whatsapp conversation with Martin as and when needed throughout the month
  • Martin proactively networking on your behalf and introducing you to valuable connections

If you are waiting for the right time, it’s NOW!

I believe our response to this crisis will greatly determine the rest of our business lives.

It is both a great threat and a great opportunity.

Success is far from guaranteed, but here’s your invitation to increase your chances and join a community of ambitious, committed and inspiring business leaders who want you to succeed.

Let me know either way. Are you in? Out? On the fence? Have a question? Just ask.



How will the membership tiers change once the lockdown is over?

Depends on the situation and rules then and as members you will have a say in this. I envisage we’ll come back to monthly dinners for the members + quarterly ones for the wider family. There would be additional cost to the dinners, though a discount for the members.

I feel the online meetings have got great benefits (efficient, location independent) so we’ll keep those as well (probably 1x a month).

The masterminds might be face to face or online – dependent on the particular mastermind group preference.

My concern is the number of other people like me (similar businesses) in the community

In my mind BLF is less about driving direct business and more about leveraging the community to make adjustments in your own business to unlock its growth potential.

In terms of business referrals I don’t buy into the BNI idea that if there’s just one of a kind person in the room people will refer to that person.

I believe most people know other people in your category and whether they refer to you depends on the depth of your relationship (personality fit and values shared) and your business differentiation.

In the masterminds however there will be exclusivity – i.e. there will not be two businesses with the same value proposition.

Who will be in the Mastermind?

Masterminds will be formed based on your choice. First you will be invited to a trial mastermind session to experience the format. If that resonates with you, you’ll be asked to share what would be the ideal profile of a person you’d like in your mastermind and if there are any specific individuals, name them.

If there is a match between people a Mastermind group will be formed and any new members will be invited on an individual basis as guests with the current mastermind members voting on whether to invite a guest to join.

Is there a free tier?

Yes, if you can’t or don’t want to commit to the paid membership that’s absolutely fine. There is a free tier that still allows you to join our OPEN meetings – approximately 1x a quarter or every other month.

Membership plans

  • Zoom Gathering
    1x / month
  • Network growth with your ideal connections
  • Q&A session with an expert
    1x / month
  • All Resources
  • Online Community
  • BONUS: Your value proposition review
  • £19
  • per month
  • £199 annually (-13% off)
  • Zoom Gathering
    1x / month
  • Network growth with your ideal connections
  • Q&A session with an expert
    1x / month
  • All Resources
  • Online Community
  • Mastermind Group
  • BONUS: Your value proposition review
  • from £99
  • per month
  • from £999 annually (-16% off)
  • Zoom Gathering
    1x / month
  • Network growth with your ideal connections
  • Q&A session with an expert
    1x / month
  • All Resources
  • Online Community
  • Martin as your Sidekick
  • BONUS: Your value proposition review
  • £149
  • per month
  • £1,499 annually (-16% off)

Currently you can only sign up for the VIP member tier. Mastermind and Sidekick tiers are by application only.

Mastermind is a small squad of 3-6 people who are at a similar level of business. They meet regularly, challenge each other and hold each other accountable. If that’s of interest – tell Martin and he’ll invite you to one of the upcoming free taster sessions.

Sidekick tier is an opportunity to get Martin’s brain and network proactively work for your business. If you want to hear more about this – chat to Martin. There are only 5 spots for this tier and the selection will be based on how big an impact he can make for you.