Electra Coutsoftides – Xworks AI

Electra Coutsoftides LinkedIn

Xworks Website

What does your business do?

Xworks AI is revolutionizing the waste and recycling industry by providing a digital platform for SMEs, waste managers, recyclers, manufacturers, and logistics providers. Its core product is the Digital Product Passport (DPP), which facilitates tracking of recyclables, reduces CO₂ emissions, and ensures compliance with sustainability regulations. Xworks connects businesses, fosters secure collaboration, and enables efficient trading in the $2.1 trillion waste and recycling market.

Who are your ideal customers and what is their pain point?

Ideal Customers: SMEs in waste management, recyclers, collectors, manufacturers, and logistics providers.

Pain Points:

  • Fragmented and siloed data systems.
  • Lack of transparency and tracking.
  • Increasing regulatory compliance burdens (e.g., EU mandates like DPPs).
  • Challenges in demonstrating ESG (Environmental, Social, and Governance) compliance.
  • A fragmented $650 billion global waste trade needing digital transformation.

What differentiates your business?

Xworks AI:

  • Offers compliance-ready Digital Product Passports backed by blockchain for transparency and security.
  • Provides an end-to-end Digital Twin Ecosystem to track materials through their lifecycle.
  • Stands out with gamified sustainability metrics, benchmarking tools, and actionable insights.
  • Has the UNECE endorsement, which solidifies its credibility and alignment with global sustainability initiatives.

What is an insight that your customers should know? 

Be Real, Go Green, Choose Xworks: Revolutionise waste management with our Digital Product Passports and unlock sustainable trade.

Who are your ideal partners? Who do you want to share your journey with?

Ideal Partners:

  • Industry stakeholders such as recyclers, waste management firms, manufacturers, traders, logistic providers, ancillary services to the industry committed to sustainability.
  • Policy bodies and regulators like the UNECE, which are driving compliance mandates.
  • Technology providers focused on blockchain, data analytics, and IoT.
  • Financial institutions and impact investors keen on ESG and circular economy initiatives.

What is the next goal/milestone/priority for your business?

Milestones:

  • Launching version 1.0  with compliance-ready Digital Product Passports by March 2025.
  • Expanding the team to support growth.
  • Onboarding more industry participants to grow the Xworks Ecosystem.

What technologies have you used to elevate your business?

  • Blockchain: For secure, end-to-end tracking and issuance of Digital Product Passports.
  • Digital Twin Ecosystem: Enables real-time visibility into the lifecycle of recyclables.
  • Data analytics: Provides actionable insights on CO₂ reduction, ESG compliance, and supplier benchmarking.
  • Gamification tools: Encourage sustainable behaviours and track performance metrics.
  • Interoperable platforms: Seamlessly integrate with third-party systems to drive scalability and usability.